Oooo…now this is where it really gets interesting. ; ) You’ve gotten clear on what kind of lifestyle you want to create and you’ve gotten clear on your vision for your business. Now it’s time for a reality check…and more than likely, a few course-corrections. We have a tendency to get caught up in the [...]
If you model some of the big name companies you can do just that. I’ve noticed recently that there are an awful lot of well-known, successful companies that have established great reputations and huge client bases only to promptly forget that it’s those very clients who got them where they are today. A prime example… [...]
If I asked you what you’re selling, what would your answer be?
If you’d answer with whatever service or product you’re offering, think again.
What you’re selling is so much more than just a product or service. For better or worse, what you’re really selling is a customer experience.
If your focus has been on delivering the best product or service of its kind, to the exclusion of all else, I hate to be the one to break it to you, but that’s simply not good enough.
If you really want to transform your life and your biz you’ve got to drop your “woe-is-me” story. You know the one..the one that sounds like the latest episode of some dramatic soap opera. The one in which you cast yourself in the role of victim to all of the terrible injustices that have been [...]
Whether you’re writing posts for your blog, writing marketing copy, or speaking to potential clients, if you really want to connect with your market you’ve got to say what you need to say. Not what you think others want you to say, or what you think you should say, but what you need to say, [...]
Spamming your market is NOT a good way to build your list. While you’d think that wouldn’t need to be said, apparently it does. I’m not talking about the "buy viagra cheap" kind of spam. Those folks are in the business of spamming. It’s what they do and with the evolution of spam filters, most [...]