Spamming your market is NOT a good way to build your list. While you’d think that wouldn’t need to be said, apparently it does.
I’m not talking about the "buy viagra cheap" kind of spam. Those folks are in the business of spamming. It’s what they do and with the evolution of spam filters, most of it winds up in your spam folder where you don’t have to deal with it. It’s an annoyance that we’ve all accepted isn’t likely to stop any time soon.
I’m talking about legitimate businesses that spam. Legitimate businesses that think adding a disclaimer to their spam somehow magically makes it something other than what it is…SPAM.
A case in point…I have received numerous email broadcasts from a business that prior to being spammed by them, I’d never heard of. I’d never visited their website, opted in to any offers, or in any other way given them permission to market to me.
At the end of each of these emails, advertising programs I have absolutely no interest in, is this disclaimer:
You have received this invitation
due to specific educational affiliation. We respect your privacy and
want to ensure that interested parties are made aware of (Biz name removed) programs and schedules. This is intended to be a one-time
announcement. In any event, you should not receive any more
announcements unless there is a program next year in your area. To be
unlisted from next year’s announcement, send a blank e-mail to (email address removed) and write "Unlist" in the subject line.
This is complete crap. I have no "specific educational affiliation" with this business, and if they respected my privacy they would never have spammed me with their announcements in the first place. Clearly it’s not intended to be a one-time announcement or I wouldn’t be receiving them on average once a week, and never have any of the programs been in my area.
Even more aggravating is the fact that sending an email requesting to be unlisted has not stopped the spam. Emailing the sender directly, after visiting the website to find the contact email, has also not stopped the spam.
Even if these were programs I had some interest in, I don’t care to do business with a company that thinks it’s okay to spam.
And while I’m on this rant about spam, let me just say that I find it every bit as annoying and aggravating when a Facebook "friend" spams me. Just because I’ve accepeted your friend invitation doesn’t mean I’m giving you permission to add me to your email marketing list.
No matter how desperate you are to build your list, take the time to do it right. Please, please, please…don’t resort to spamming others in an attempt to build your list. It will backfire in a BIG way. Pissing off potential clients is no way to build your list or your business.