If you’ve ever wondered how to insult your market and piss-off your potential clients, rest-assured it’s easier than you might think. Simply:
Use manipulation and subtle (or not so subtle) emotional blackmail in your marketing; Play on your potential clients’ fears in an attempt to control them, rather than speaking authentically about what you have to offer in a genuine effort to help them.
Insulting your market’s intelligence in this way is a sure-fire way to piss-off your potential clients. Your market isn’t stupid. They’ll see right through any contrived attempts to manipulate them. And if you’re in a service business because you have a genuine desire to help others, using manipulation and emotional blackmail in your marketing isn’t necessary.
Contrary to some schools of thought, you don’t have to use a lot of hype, lull your market into a hypnotic stupor, or get them to buy instantly by creating a false sense of urgency. Although…doing so will provide an additional bonus – not only will you insult your market and piss-off potential clients you’ll demonstrate a complete lack of integrity too!
Unless that’s your intention, a much more effective marketing strategy is to simply speak passionately to your market about why you do what you do, what the benefits of the service or product you provide are, and how it will enhance their lives by meeting a need or desire they already have. Nothing will resonate more strongly, or connect you more powerfully, with your market. True passion can’t be faked.
Marketing doesn’t have to be about manipulating and coercing your market into buying something they don’t need. Authentic marketing is all about getting your message out in front of those who are already wanting and needing what you have to offer. It’s about connecting with those you’re meant to serve, rather than marketing to them.